Why?

When Grinnell rolled out the new visual identity, our Web site got a version of the new logo at the top of every page.

Here it is:

What’s wrong with this version? Let’s compare it to the primary SVG [1] version.

The comparison should illustrate many of the problems of the logo they initially used [2].

• The bottom of the g is cut off.
• It’s the wrong red.
• It’s mostly fuzzy, rather than crisp.
• The left edge is crisp, which contrasts strangely with the more general fuzziness.

I reported the first two issues as soon as I noticed them. It took about a month from the initial report to the correct logo appearing. At least it’s fixed now.

Why did they convert an SVG to png? I have no idea. Why is the conversion inadequate? I also have no idea. Why did they post a poorly rendered image in the first place? No clue. Why didn’t they fix it during the first weeks of the campaign? That I don’t know either.

So I’m just left to ask: Why?

Postscript: As I’ve written in the past, I think highly of our Webmasters. I’m left to think that we have strange processes in place that are out of their control.

[1] Scalable vector graphics. SVG provides a way to describe images that scale well and leaves clean, clear, crisp lines.

[2] You can ignore the offset issue. That can be fixed in other ways. I’m just too lazy to do that for this partial musing.

Version 1.0 released 2018-05-15

Version 1.1 of 2018-05-27