Why?
When Grinnell rolled out the new visual identity, our Web site got a version of the new logo at the top of every page.
Here it is:
What’s wrong with this version? Let’s compare it to the primary SVG [1] version.
The comparison should illustrate many of the problems of the logo they initially used [2].
- The bottom of the
g
is cut off. - It’s the wrong red.
- It’s mostly fuzzy, rather than crisp.
- The left edge is crisp, which contrasts strangely with the more general fuzziness.
I reported the first two issues as soon as I noticed them. It took about a month from the initial report to the correct logo appearing. At least it’s fixed now.
Why did they convert an SVG to png? I have no idea. Why is the conversion inadequate? I also have no idea. Why did they post a poorly rendered image in the first place? No clue. Why didn’t they fix it during the first weeks of the campaign? That I don’t know either.
So I’m just left to ask: Why?
Postscript: As I’ve written in the past, I think highly of our Webmasters. I’m left to think that we have strange processes in place that are out of their control.
[1] Scalable vector graphics. SVG provides a way to describe images that scale well and leaves clean, clear, crisp lines.
[2] You can ignore the offset issue. That can be fixed in other ways. I’m just too lazy to do that for this partial musing.
Version 1.0 released 2018-05-15
Version 1.1 of 2018-05-27