Friday. ‘Foimm-y 7. I?” SCARLET AND BLACK Pogo Thin Cloud Looks For Silver Lining low Performance By MARGARET MUELLER Despite the enthusiasm of its staff and listening audience, the executive board of KDIC races a serious question of sur- vival. The basis of the problem is main- taining a well trained staff that will carry on from year to year, achieving excellence in both the technical and programming aspects or broadcasting. Station manager Al Cloud explained that in order to attract the best people, KDiC needs to offer something other than ego grainlication. There should be competition ior stair positions because or the benefits they otter. Cloud hopes this situation can be realized by offers ing benefits of two kinds. The first is monetary beneiits to the executive board members, who spend a great deal oi time organizmg and over-seeing opera- tions. The second, and hopefully even more beneficial stimulus should be the establishment or an academic program in communications, leading to college credlt, as was mentioned in the Have- iman report on curriculum change. The KDIC board sees the possibility that communications courses could fit into an inter-disciplinary study such as the present Area Studies Programs. This STOP DON’T TH ROW 1T AWAY! You Can Sell or Rent It Through The 5&B‘s Classified Section For lis Low As 75‘ CALL BRUCE STROM NOW! EXT. 240 would hopeiully include Speech and Theater, and journalism, as well as broadcasting courses. The purpose of this potential addition to the curriculum would be to train stu- dents in the technical and educational aspects or various terms of mass medla. It is anticipated that students in this field would staff the radio station and at the same time gain valuable cxpel‘lehce from it. Persons who Showed qualifica- tions through an interview could also work for the station. confronting the argument that a li- beral arts school should not give pro< icssicnal training, a \vellaplanllerl cnm< munications program could » hire the bcnciits or a practical application oi course material Slmlilar to those received by Grinnell students who do Student teaching in Chicago or acting in Mil- waukee. The executive board feels that if KDIC is allowed [a reach its full potentiial it can iuncirion as a source of entertaln— ment, intellectual stimulation, and educa- tion, both to its audience and to its Shaft. But, as Cloud points out, the staff cannot be expected to fulfill these expectations without adequate training. Therefore, additions to the curriculum in communi- camnns would be beneficial to involved individuals and the college community as a whole. IT’S GUNNINGHAM’S FOR VALENTINES CANDIES FROM PANGBURN'S AND FANNY FARMER CARDS FROM NORCROSS AND HALLMARK @lhTS INTERNATIONAL Come In and See The Latest New Cram DIPPITY GLAS Makes Beautiful Mobiles. Artificial Flowers, and Ollier Obiecis D‘Ari. See Us For Valentine Gifts of All Kinds. Remember Her Wil'lt A Gill of Music From LEEPER MUSIC COMPANY Across from Central Park High Ideals By DIANE PDMERANCE TO THE EDITOR: these opinions do not necessarily represent those of the KDIC editorial board, executive board, or anybody else; but rather those of a pissed-off student who hap- pened to have some Contact with the radio station and was maybe fooled by rising expectations. KDIC was born out of an intense dis- like tor the way things were being run on campus; its “goals and philosophy” reflect that dissatisfaction: the news— paper WAS being run by its usual clique, student government was not success- fully representing the needs of the com munity, and creativity and spontaneity on campus, then as now, seemed almost nonexistent. A group of students began to create a radio station, and after three years, 1(ch is the result. It is questionable Whether the station is worth the effort. The three major goals or the original station roundcrs were to provide better and more music than could be heard anywhere else, to provide an outlet Ior student creativity and ideas, and, possibly most! important, to provide a means of communications that would unite the college community (or at least the students, it it was going to come down to a confrontation.) The “Special Program” slots were ln~ tended for student-originated and orient- ed material: in—depth coverage oi cam~ pus problems, live pcriormanccs oi stu- dent musical groups, studentraculty dis- oussions, radio plays. Occasionally, some solder-its are cajoled into participa- tion, but most of these time slots are filled by pre-tewrded musical programs and lectures, and old Grinllell lectures. It KDIC had these goals Tom the beginning, why is the station contin- uing to broadcast music for sixteen hours each day? Why isn't the sta- tion the paragon of communication and creativity it once hoped to be? Last fall there was a Certain degree BEYMER’S King's Fund Host U.S.A. Ann Kirschner on the air. of paranoia about being put off the air by the FCC; the Executive Board react- ed by cutting down on disk jockey free- dom to do and say what they wanted. The bureaucratic problems Di adminis tering a onehundred member organiza- tion cut down Drl the time the Executive Board had tor directing the station to- ward its original goals; there were just too many dIddIYVSIllL things to be done to maintain a broad perspective about the station. Personality conflicts Within the stali also provided obstacles to achieving a long-range View. As a result. the Execa utlve Board's enthusiasm waned; staff morale and broadcasting quality rollowed close behind. The first thing to do should be to raise the quality of the station in terms of creativity. Disk jockeys ought to be allowed complete freedom to do what ever kind 0! show they want: musical, talk, discussion with students and facili- ty, friends, townies, or any combina« tion. Most station personnel are by now cognizant of FCC restrictions; there is still a great deal of latitude without having to resort to obscenity or libel. All students should be aware of the present policy or allowing any student to do a special show: anything that could excite, or at least interest. the campus should be welcomed. After all, it is the Voice of the Students, not the Canadian Broadcasting Company. The news staff should be molded into a strong. independent department, and should concentrate on digging out what is happening at Grinnell. We can’t com- pete with Walter Cronkite, so we should- n’ll. try. There are a lot of little known facts about Grinnell that might lnterest people if someone bothered to investi- gate them. The radio obviously has the advantage or immediate news coverage; the ssh could iollow up with more detailed analysis and tcature material. Cutting the broadcasting day could improve quaLity and morale. The disk jockeys who ran the more creative and stimulating shows would remain on the air, the others would be more desirable. and once the overall quality rose, maybe the excitement and pride of KDIC’S iiri few weeks on the air would return, Applications for a new Executive Board wul be out soon; what nap pens to now in the next few months depends upon finding the people with the perspective to solve these prob. lcnis. Otherwise, the $20,000 glorified record player in the comer or Darby is essentially worthless. DELICIOUS King’s Candies And AMERICAN GREETING CARDS For A Happy Valeniine's Day THIIRI’ PHARIllllBY 725 Broad