Page Two 5 MADISON AVENUE g JOURNALISM g 0 Dedicated to Steve Wursh O 3 Within the confines of any great metropolitan newspaper building, an offensive campaign is con- stantly being waged by the advertising department against the men on the copy desks. Or so it seems. Editors beat their heads together trying to place well-written stories on pages full of horrible ads in such a way that the stories will be read. And business managers, apparently, try every day to find ads more gargantuan and more offensive to out-shine the copy desk’s copy. That, anyway, is one problem. Another comes about when each individual page is put into the entire newspaper. Some nation- nl advertisements cannot be placed on the same page or even on the page opposite an ad for com- peting companies. Some ads have coupons, and cannot be placed on the other side of a page that has an ad with I coupon. Some ads are so grotesque you don’t want to put them anywhere. There are local advertisers who are constntly trying to bribe ad men to bribe business managers to put their ads on the front page of the newspaper. "Pagliai’s wouldn’t want it’s ad next to Ahr- vano’s, but if we move Ahrvanos over to that page and put Poynter’s next to Pagliai's that puts Poyn- ter’s next to Bang’s and we can’t have that “. . . Maybe we can move that New York Univer- lity job ad over to page four. No, that would put it next to a University of Chicago job ad. But we can’t leave it there because it cuts the heart out of our best story. 0h, damn, can’t we just junk these damn ads?” No, we can’t — at least not frequently. If we 'do we might not get any more ads, and ads make up around $350 or something like thirty percent of our operating budget. “Like it or not,” says Steve Warsh, business manager of the Scarlet & Black, “the costs of pub- lishing a newspaper are higher than ever. To meet these rising costs, newspapers from New York to San Francisco are finding it necessary to solicit more and more advertising. The Scarlet & Black is no exception to this trend.” “We operate on a shoe-string budget. Our re- sources are limited as is our publishing flexibility. Financially and physically, we cannot afford to put out a 16 or 20 page paper every Friday of the school year.” “Unfortunately, no matter how much advertis~ ing we sell, we can‘t cover the cost of an average issue,” Warsh added, “We need to dip into our sub- scription and SGA allotment funds.” "Our answer to these restrictions has been fewer, but larger issues. “In this way, we hope to accomplish the twin task of bringing you the “news” and still retaining our financial stability.” Both journalistically and financially, we hope to please the bitchegoddess success. SCARLET AND BLACK @ DOVE STREET (Continued from Page 1) 101- domestic programs such an slum clearance, highway con- struction, rapid transit and the like. The present Ind-war semi. melt among investors is a reversal of earner mullet reaction In Ihe var. when America’s first major military buildup began in Viet- nam, early in 1965, American investors ielt that large mili- lary expenditures would revlm- lize an economy they lemd was going sluggish. In July, 1965. the Dow Jones industrial: were at a level of about flsl points. By February ll, 1566, Dow Jones industrial: reached the historic high of 995.15 points. Dow Jones and Company — the publisher All “I Vlnll Strut Journal — oomputu its in- dustrial average by selecting thirty representative, major in- dustrial corporations, watching Khieil' daily prices, Ind mulling the prices of their common leek. Roughly speaking, when the Dow Jones "my: lor indus- trials decline: by a point. it means ill-t the total —- repw senting the total price of one share each for these thirty Dump-hie: — has declined by a dollar. Buying activity lncunsed with Gaul-don. Rumors of peace talks would occasion selling by investors. Market activity now operates in the opposite pattern. on January am, Dow Jones Industrlals‘ went up 7.73 points to a level of 908.92 with reports that North Vietnam was consid- erlng peace talks. When the re- ports did not materialize, prices began to drop. By Febmary 13th, the indus- trials decreased 77.15 points from January. closing at 831.77. Despite a small recovery. the market again declined with ru- mors that Johnson was consid- ering an increase in our troop commitment in Vietnam. The March 5th closing level of Dow Jones Industrial: was 330.56, a 14—month low. The investors overwhelming {ear with American involvement in Vietnam is that the deterior- aling internal economic situation will bring about Government wagerprice controls and cause a reducllon in corporate prof- its. Friday, March 8, WM WEEKLY NEW YORK STOGKS l o 1 $5 25 £§§§¥E§£¥§i‘§§§ Itoolltvl‘illil WW ems Guns Ger Wood Guw Geren gmockc emlnl Ip Gtmlnln Guam 9 Accent GAmln Glunv union on Tun sew-Anni: emu swam GnC-ble Gm Cll can Develop GmDyn-u Gen rice Gen rm GmFlre Gen Fa.- oin Heal Genius: Gcnlmkr Gui Mill- GMllls cum: . Gm Mu lot 6 Mo! GonPCu: Ger-rm 583’. it)“ gouezeafisswafi 58$ ‘ uni 1% “it so as 13% 1: ll we ”'6 xi .1 (m u an i iiiiiissiiiiir F: is S 3 3r 13% mi IIK "straw l I I I *l 22:2- Esme F fis‘fi‘i‘”: 5‘3 +1 a Rs: Effie 7355 mi 232 an“ 53% 7m uh rm 1le «I acts § l as: 8 $ a l E d ‘4‘ W 1 115323. § xfiusgs a“: iii?“ A l I l I l l ui’Isssisn-fi “ rr!— 5- . ' testifies siggfiiffi lllvllllllll $5 5* 6mm Gem: G‘PIEIHC GAP-c GePuc Gems- Gem/Oil 9 III .2 ssxmnnxksnm i iiiiiiiiiiiiis'isa Eggs“? ||+| Getty om: rc Gnu-nix Fl- .3 Efi’fiifigfifiwyfiyfi clad Lew cum: Glmhel or Glnn Co Glen rua Glanld clmi GlenAl Global Marin GlobeUn Goodrich (50er 50:41th swam Newspaper of Grinnell College ‘20! PARK S'IIEFI’ GRINNELL. IOWA 50112 An independent newspiver published weekly. Except during holidnys nmi' unmi- mion periods, by [he Gdnnell Cnmmmee an swim-i: Publicauons. Revreszntrd for nhfiunfl aavmising by narrow Educn» o [tonal Advemslng swim. and Lexington Ave, New York, m. loo”. sewn» class postage paid .v Grinnell. la. Subscription r-ie min per school year. 1300 said sub- M'rivuons. The ohlnlons expressed on me admin page; ol the sad: do not necessarily mine: [he views of the can”: “minimum in: Committee on 5mm: Puhllcnnuns. or the [indent body. wnung is wholly without prior censorship from any lgtncy, cammlrr tee. or administrator. 00 ( "a “L VA lithium. Hrlnl amm- lc1=>sl Commit: Pru- Semis Emma-monies . - NEIL FISCHER BUSINESS MANAGER sxeplien mm. Printed in Newton, la. by the News Punting Company iNcwian Dally Ne 's). rmpioying the following press associations, ugencres, and sylld res: Collegiate Press Service (of me Us. smacm was As- somuon bemoan News Sclvlcc: Associated Collcglale press; King Failures (Hearst) syndicaie; Los Angelzs Times Syndicate; The war.- lnglml Slllr Syndicate lnc.; smdcni Communications Newark,